By James Folk, principal software engineer and founder of NJLIGames Ltd (building software on Long Island since 2015). Our own prices are from our pricing page as of November 9, 2026. Market ranges are estimates from published 2026 guides, most of which are written by vendors, and are marked as estimates. The page count tables are my arithmetic on our prices.
Fix, refresh or rebuild
Most of the confusion about redesign pricing comes from the word itself. It covers five different jobs, and a quote for one is not a quote for another.
| What you do | Typical cost | What it fixes |
|---|---|---|
| Fix one thing (a missing description, a dead form) | Your time, or an hour of a developer's | One problem. The site otherwise stays as it is. |
| Refresh (new look on the same platform) | Published guides say roughly $500 to $2,000 (estimate) | How it looks. The platform, speed and who can edit it do not change. |
| Rebuild (new site, same domain) | Freelancer roughly $1,500 to $8,000, agency roughly $1,000 to $7,000 or more (estimates from published market guides, as in our cost guide) | Look, speed, mobile layout, and who can edit it. |
| Rebuild with us | $0 down and $175 a month, or $3,800 once plus $25 a month hosting | The same list, with hosting, edits and support in the price. |
| Rebuild with booking or logins | $0 down and $275 a month (Pro) | Everything above, plus online booking and member logins. |
Start at the top of that list and stop as soon as the problem is solved. A site that fails one basic check is a fix. We counted how common that is: in our census of 187 Long Island business websites, 33.7% missed at least one of four basics (secure connection, mobile viewport tag, page title, meta description), and 30.5% had no meta description. Those are cheap to repair and are not a reason to spend thousands.
The pattern worth acting on is three or more problems at once. Our seven signs guide lists them. When the site is slow, bad on a phone and impossible to edit, the platform is the problem, and a rebuild is cheaper than patching it.
What a redesign costs that a new site does not
A redesign is a new build on a domain that already has history. That adds four jobs a first website never has:
- Moving what still works. Text, photos and service descriptions that are still accurate should come across instead of being rewritten.
- Old addresses. If your pages move, links from other sites and search results can land on an error page. Ask how old addresses will be handled.
- The switch. The old site should stay up until the new one is ready, so there is no gap in which customers find nothing.
- The logins. Many redesigns start with the question of who has the hosting, domain and admin passwords. Sort that out first.
With us the old site stays live until the new one launches, your domain stays in your name, and you approve the new homepage design before anything is built. If you do not like it, you walk away and owe nothing.
Price it by page count
The $175 a month covers up to five custom-coded pages. Each page after that is $100, once. For most small businesses the page count is the one number that moves the price, so here it is spelled out on the monthly plan. The three year column includes every month of hosting, unlimited edits and support.
| Pages on the new site | Extra pages | Monthly plan, first year | Monthly plan, 3 years |
|---|---|---|---|
| 5 | 0 | $2,100 | $6,300 |
| 8 | 3 ($300) | $2,400 | $6,600 |
| 12 | 7 ($700) | $2,800 | $7,000 |
| 20 | 15 ($1,500) | $3,600 | $7,800 |
A business with several locations, or members who need a private portal, is a different job. That is what the Enterprise plan is for ($599 a month, up to 25 pages and 5 locations). Booking and member logins are the Pro plan at $275 a month.
If you would rather own the site, the five page version is $3,800 once plus $25 a month hosting, which is $4,700 over three years. The pay monthly guide works through when owning wins, which is month 26 on a five page site.
Questions to ask before you accept any redesign quote
These apply to us and to everyone else. Get the answers in writing.
- What exactly is included: how many pages, how many rounds of changes, and who writes the text and finds the photos?
- What happens to my old page addresses when the new site goes live?
- Who owns the domain, and whose name is on the hosting account?
- What does the site cost to keep running in year two and year three?
- If I leave, does the site come down, move with me, or become a new invoice?
- Who do I call when something breaks, and how fast do they answer?
The third and fourth questions decide the real price. A $3,000 project with a $150 a month maintenance plan costs $8,400 over three years, more than most subscription options.
Common questions
How much does a website redesign cost for a small business?
Published 2026 guides range from about $500 for a light refresh to $15,000 or more for an agency rebuild, and most of them are vendor blogs, so treat that as a rough spread. With NJLIGames a redesign is $0 down and $175 a month, or $3,800 once plus $25 a month hosting, for up to five pages. Pages beyond five are $100 each, one time.
Is a redesign cheaper than a new website?
Usually the build costs the same, because a redesign is a new build on an existing domain. What changes is the extra work: moving the content that still works, keeping old page addresses from turning into dead links, and switching over without taking the old site down.
How long does a website redesign take?
Two to four weeks for a typical site from kickoff to launch with us. The biggest variable is how fast content and feedback come back. The old site stays live until the new one launches.
Do I keep my domain name in a redesign?
Yes. The domain is registered in your name and stays yours. A redesign changes what the domain points to, not who owns it.
Should I redesign my website or just fix it?
If the site misses one basic, such as a missing meta description or a broken contact form, that is a fix. If it misses three or more things at once, including mobile layout, speed and being able to edit it yourself, the platform is usually the problem and a redesign is the faster route.
Related reading: how our redesign works, what a website actually costs on Long Island, and the full pricing page.
See Your New Homepage First
We design the homepage and show it to you. You pay nothing unless you love it, and then it is $175 a month with hosting, edits and support included.
See Our Full Pricing